summary
I build web platforms: the sites themselves, the pipelines that ship them, and the integrations that tie them to the rest of a company's tools. I've been doing it for over ten years, most often for marketing and sales teams, and the goal is always the same: the people who run a site should be able to change it themselves.
The work usually starts with someone pointing at a step that is still done by hand. I automate that step, with an off-the-shelf tool if that is enough or a small service if it isn't. Then I write the documentation and run the training, so the people who asked can keep it going without me. I look after the measurement as well, with analytics and A/B tests judged on conversion. Otherwise nobody knows whether any of it worked.
That has meant different things in different places. At Nordhealth it was eleven sites in several markets. I replaced a fragile manual release process with pipelines that deploy without downtime, and built agents with Claude that write CMS components along with the Playwright tests that check them. Publishing stopped waiting on a developer. At IPTOR I was responsible for more than twenty sites across the GENII group, including the single sign-on, CRM and CMS integrations and a consent audit of every domain. At Block Labs I led a team of three on a real-time platform with thousands of people on it at once. Before all that, at Duva, I worked directly with more than fifty clients in e-commerce, the public sector and large companies.
Around the building sits the less visible work: Core Web Vitals, accessibility, GDPR compliance, and integrations with whatever a company already runs. I write JavaScript and TypeScript, PHP, Python, Bash and SQL, and I'm as comfortable in what sits underneath them: Linux, Docker and CI. I'm happy alone with the details, and just as happy in a room with four other teams.
Based in the Lisbon area. Open to hybrid or remote, on EU and UK hours.
experience
- CMS integration, GEO/SEO groundwork, and server management for the company's websites, working directly with the Marketing team.
- Hardening a fragile page-builder setup and auditing which pages should move to static site tooling, so marketing can build and edit pages without a developer in the loop.
- Advising on technical direction for an upcoming platform launch: recommending what to harden, rebuild, or replace, and why.
- Laying the CMS and search foundation for AI-era search visibility (GEO), with an eye toward a voice assistant integration planned for 2027.
- Sole owner of 11 multi-market web properties (WordPress, Eleventy, Astro.js) across several business units, responsible for architecture, delivery, and uptime.
- Built AI-assisted deployment pipelines (Claude & MCP servers) to auto-generate and roll out CMS components across all environments, with Playwright test suites for validation and automated reporting to Linear, Slack, and Notion.
- Migrated and consolidated legacy sites into a unified platform with a shared design system using React components and TypeScript.
- Built and maintain CI/CD pipelines (GitHub Actions) for automated testing and zero-downtime deployments, replacing a previously fragile manual process.
- Tune Core Web Vitals, run A/B tests, and optimize caching and asset delivery to improve conversion rates.
- Audit and improve AI search visibility (GEO) across web properties and brief marketing teams on emerging AI search strategies.
- Maintain GDPR compliance, security hardening, Google Analytics (GA4), Google Tag Manager (GTM), and HubSpot CRM integrations across all properties.
- Write technical documentation and run hands-on training sessions so non-technical teams can self-serve.
- Led a development team of three on a high-traffic, real-time platform with thousands of concurrent sessions and 25 active stakeholders.
- Consulted with senior leadership on CMS strategy and platform direction, advising on performance, scalability, and technology choices.
- Worked directly with the Product Manager on sprint planning, backlog refinement, and release coordination. Maintained technical documentation in Confluence.
- Built custom themes and plugins, designed system architecture, and managed advanced CMS configurations.
- Streamlined the design-to-deploy workflow from Figma handoff through to production, reducing turnaround on feature delivery.
- Handled database and server integrations for enterprise clients. Ran performance testing, troubleshooting, and continuous optimization.
- Led enterprise server migrations and platform hardening.
- Owned 20+ web properties across GENII subsidiaries (Iptor, GUS, Dorner, Nexiga, fimox, and others), handling maintenance, updates, security, and feature development.
- Built a multi-tenant WordPress plugin integrating the TeamTailor API to dynamically generate job listings across organizationally distinct entities with separate recruitment workflows under the GENII umbrella.
- Implemented HubSpot SSO integration and expanded MarTech capabilities supporting inbound marketing.
- Handled site migrations between environments, including database transfers and media/file restructuring.
- Conducted a GDPR and cookie compliance audit across the full portfolio of domains.
- Owned the full project lifecycle end to end (scoping, development, code review, testing, deployment, and invoicing) across 50+ clients at the leading web consultancy in Lidköping.
- Progressed from frontend CMS work to full-stack PHP development, with production work in React, Vue, Next.js, Svelte, Ember.js, and Node.js, including headless front-end builds consuming GraphQL and REST APIs.
- Built and maintained e-commerce storefronts with custom modules, payment gateway integrations, and platform upgrades for multiple clients.
- Built a Python middleware service aggregating geospatial data across multiple third-party APIs for a map-point integration.
- Delivered SEO and performance optimization for enterprise clients including Academedia, Sweden's largest private education company.
- Managed Linux hosting environments, CMS security and hardening, GDPR compliance, accessibility (WCAG), and payment/e-commerce integrations.
- Key clients: Academedia, Helsingborg / Ulricehamn / Tranemo / Lidköping municipalities, Assemblin, Absolent Group, Viacon, McKonsult, Monokel, Uhip, WisbyTankers, TruckTrust.
additional experience
- Founded and ran a community technology space from scratch: negotiated premises, sourced equipment, and built partnerships with local government bodies, NGOs, and national think tanks.
- Grew the NGO chapter to 20+ members and led a team of eight co-organizers. Built the web presence for the national Makerspace network.
- Inbound support, malware remediation, and security hardening for local client systems.
- Remote desktop administration for 50+ client environments.
- PowerShell automation for commercial vehicle data auditing.
- Owned the full technical stack. Provisioned Ubuntu servers, configured nginx, built Magento and WordPress/WooCommerce storefronts from scratch.
- Drove initial marketing campaigns and brought in the company's first paying customers.